Important KPIs for App Developers

Important KPIs for App Developers

Image Credit: UXCam

In the 21st century, we have witnessed a proliferation of mobile apps for different purposes among individuals, groups, and businesses. These uses have come to include apps for recreational purposes such as games, e-commerce, and personalization.

Many large and small-scale businesses use different application software to ensure a smooth running of operations.

For this reason and the development of new technologies, the mobile app industry can be recorded as one of the fastest-growing industries of this age.

The tech sector in the world today witnesses rapid growth due to the development of new technologies to meet the masses’ demands. And consequently, mobile apps, which will help satisfy these needs, are developed to suit these new technologies.

Businesses and other establishments employ these mobile apps to facilitate a better relationship between them and their clients. Depending on how well these apps are structured, they succeed in keeping users’ attention and ensuring the growth of these businesses through automation of services.

Such applications depend on how well they serve the purposes for which they are created. This can be monitored through the Key Performance Indicators (KPIs). The Key Performance Indicators monitor the progress towards desired results or outcomes.

The KPIs focus attention on strategies that will help facilitate better operations and a means to an end. This helps identify areas that require more attention and how goals and procedures can draw more users to these applications. The KPIs can be said to be essential to a marketing strategy.

Some important KPIs that mobile app developers should pay attention to are as follows:

App Performance

Today, there are numerous apps, as can be seen in different app stores today. However, they do not attract equal attention. To ensure the promotion of a particular app, performance is crucial. The developer is to pay attention to inadequacies that might result in network errors.

However, This problem does not often originate from the developer’s end. The API latency provides another area that a developer should pay attention to. This points at the time between request and response within the said app.

The developer should also make sure that the app can handle multiple loads per session for performance. This will avoid unnecessary delays and possible crashes.

Engagement Monitoring

Every app developer’s ultimate dream is usually to ensure that the User Interface section is booming. And for this to be actualized and maintained, the developer has to monitor some critical activities within the app.

Actions such as the time between opening and closing of an app and the app engagement statistics help keep the developer up to speed on the performance of their applications.

To tackle this, one should pay attention to the demographics that are most tech-dependent and target to meet their demands. Creating apps to suit different Operating Systems (OPs) will also help boost the number of users.

Finance Monitoring and Management

The end goal of every developer is to pull in profit of some kind through the running of the application. It becomes essential for a developer to monitor and identify features that will help improve on this and capitalize on them.

The first thing is to understand the means through which people learn about your app the most. This will help in organizing a proper campaign to pull in more users. Once this is done, another essential thing to look for is the rate at which people abandon the app and try to find the cause and improve on them. This will help retain users.

Enhancement should not be based only on what makes people abandon your app; it can be avoided by making sure that you find features that people are most interested in within the app and enhancing them to satisfy the users better. The image below shows the necessary steps that a developer should take into consideration.

Important KPIs for App Developers

Image Credit: Mind Tools

Conclusion

The need for new and improved applications for the operation of different devices cannot be overemphasized. The rapid rate in the development of diverse technologies has ensured continuous growth in the market for such products. This also means that there will be many players on the field.

Flutter going to kill other development tools.

For a developer to keep his app relevant within this tech ecosystem, constant research and development are required. You can confirm this when many tech giants are considered. Adopting suitable KPIs in developing and monitoring applications is a crucial means of achieving success amid the competition.

Jonathan FAWUMI Kayode is a freelance content writer and copywriter specializing in helping startups and emerging businesses in the tech industry create highly authoritative and engaging content that organically drives traffic to their businesses. 

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